Meet the Dream Team
Let’s get to know the people who make your beer fantasies a reality.
Years at BrewCo: 21
Ashton got into microbrewed beers back in 1986 and along the way decided to pursue brewing as a career. By the time he completed his graduate studies at UC Davis Ashton was concerned that the growth in the microbrewing business was going to stop before he got his boots wet. That didn’t happen! The term craft brewing replaced microbrewing and the specialty beer thing blew up. Ashton sure feels lucky to have been part of this whole thing for the last 25 years.
Inside the brain of The Wizard:
How did you start brewing beer?
Homebrewing with my friend Tommy Flores who also has made a career as a brewer.
Favorite Beer Memory?
Touring a little brewery called Lindenbräu in Gräfenburg, Germany in 1994. The owner and brewmaster was super gracious and did not speak a word of English, and Tommy and I did not speak a lick of German, but the language of beer was all that was needed.
Dream beer vacation?
Visiting the world’s best breweries 150 years ago, knowing what I know today about brewing.
First time brewing beer, what happened?
I had a great time brewing a really bad stout!
Favorite piece of brewing terminology/lingo?
Best part of the brewing process?
Seeing people enjoy our beer.
Favorite way to cook with beer?
This is a tie for me. Beer in one hand and grill tongs in the second is really great! I also like using beer as a marinade for grilled meats.
Brian Allen is our newest team member and has over 2 decades of brewing experience. More about Brian coming soon!
Art Director / Graphic Designer
Years at BrewCo: 14
A St. Louis native, Cat moved to Springfield, MO in 2002 to further her education in art at Missouri State University. While studying to get her BFA in Graphic Design, she started working at the BrewCo in 2004 serving tables and getting her feet wet in the graphics world by designing menu sets and custom chalkboards. The BrewCo has always held a special place in Cat’s heart because it was here that she met her husband Scott, who is our Senior Manager, and has been with SBC for 17 years! Fast forward a couple years and Cat graduated from MSU, settled down a bit and had two kiddos (Vinny & Louie), and changed from beer server to head of the Graphics Department and has been designing those killer beer art chalkboards and 6 packs carriers since 2012. When not sketching out the latest new package design to hit shelves Cat is enjoying some family time with her boys and exploring the beautiful Ozarks.
More about Cat and what inspires her:
When did you start designing at SBC?
About a year into serving tables at BrewCo there was a need for someone to start helping with updating our various chalkboards around the restaurant with the latest beers on tap. I started filling in that role as well as making some band flyers and menu sets for the restaurant. It was in 2011 when the new ownership took over at SBC that I became more involved with branding each beer and designing beer packaging. So far I have created 8 different six pack carrier designs, 15 beer label designs, and probably close to 35 custom chalkboards.
Describe your creative process. What are the major steps?
Every design project starts with understanding the problem I’m being asked to solve. Whether it’s a new beer design or a rebrand of an old design, clearly defined project goals are key. Then comes research. I’ll pull together inspiration boards and potential swatch families, grab feedback from the Brew Team, then start the sketching. After copious amounts of cold brew a design is born. The following steps are design edits/revisions then application of the final design on various items like: beer labels, 6 pack carriers, t-shirts, stickers, and coasters.
Favorite BrewCo Design Memory?
It was 2013 and just weeks before I was about to have my second child when my first beer package design hit shelves. It was the Hop Lobster carrier and I had spent 11 hours vectorizing in the computer the beloved lobster character featured on the carrier. I don’t know what I was more excited about, having my first package design hit shelves or the birth of my second child.
Dream art-inspired vacation?
I studied abroad in 2007 in Florence, Italy where I was immersed in inspiration from the Renaissance greats like: Brunelleschi, Botticelli, Da Vinci, and Michelangelo. While studying in Italy I spent a weekend in Barcelona where I was awestruck by the architecture of Antoni Gaudí. I would love to go back to Spain in 2026 and see the final completion of the Sagrada Família and further explore the country and the life and works of my favorite Spanish artists: Dalí, Picasso, and Miró.
Favorite font or color to design with?
I’m a sucker for typography and back in art school we had to design and hand bind a custom book of our top 5 favorite typefaces. That was one of my favorite design projects because it combined two things that I love: typography and premium papers. I believe my top 5 fonts were: Garamond, Baskerville, Myriad, Bodoni, and Futura.
Go-to design tool you can’t live without?
Well, besides my Mac, my go-to tool would be Micron pens. I can’t live without them and I. Must. Have. Them. All!
Favorite beer package that you have designed?
I know I shouldn’t pick favorites, but…my favorite design would have to be the Greene Ghost packaging. Mostly because of all the special print processes that came along with that branding project. I was kinda obsessed with making every promotional product for that beer utilize glow-in-the-dark ink.
Want to join our Team?
We’re always looking for great folks to join the Springfield Brewing Company Family. When employment opportunities open up, we post them to our Jobs Page.